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The Western Ideal of Beauty Portayed in Fashion Magazines and Its Influence on Vietnamese Women's Perception of Beauty
Tranová, Thi Viet Chinh ; Soukup, Martin (advisor) ; Ivanišová, Markéta (referee)
This bachelor thesis examines the impact of Western beauty standards portrayed in fashion magazines on Vietnamese women. The theoretical part provides insight into the phenomenon of beauty itself, which the author then places in the context of the media and the media's portrayal of idealized images. The thesis thus offers the most frequently repeated negative impacts on individuals who have been exposed to idealized images of beauty. The aim of this thesis was to explore the impacts of Western ideals of beauty on Vietnamese women, who differ from these standards due to their genetic and physiological predispositions. In this study a qualitative research method was used, in which thirteen Vietnamese women ranging in age from eighteen to thirty-seven were interviewed. From the results of the analyzed data, it was found that the interviewed women put little emphasis on fashion magazines in shaping their perception of beauty and self-image. Thus, two levels of findings were uncovered in the research. The first part examined the specific situations where the portrayed ideal of beauty actually influenced the perception of beauty of the participating Vietnamese women. The second part further explored the reasons why these women placed such a low value on these magazines. In summary, the analysis uncovered...
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A Phenomenon of fashion Blogs
Souralová, Ivona ; Hronová, Tereza (advisor) ; Reifová, Irena (referee)
Diploma thesis Fashion blogs and research on the phenomenon discusses a relatively new phenomenon of personal blogs with a focus on fashion and style. It presents fashion blogs in all their complexity, including the definition, classification, origin and evolution. The second section compares the descriptive way fashion blogs with thematically related fashion magazines and from various perspectives: formal characteristics, work organization, text, picture and graphic elements, audiences, the use of advertising and PR and representation of reality. The practical part is focused on qualitative research fashion blog - by a focus group interview with fashion bloggers and subsequently grounded theory method of analysis examines the various relationships, especially causal, which operate under the studied phenomenon. Through reveals further aspects of the fashion blogging such as motivation, fears, needs, dreams and ambitions of bloggers. The goal is to answer the question of how fashion blogs with its distinctive style and authors presentation define the fashion magazines and propose a basic theory of operation of the medium as yet not explored.
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Fashion publicism on the Czech Radio in 2014
Janáčková, Emílie ; Maršík, Josef (advisor) ; Jirků, Jan (referee)
This bachelor thesis' objective is to look into the fashion journalism broadcast by the Czech Radio, which pursues fashion topics due to its broad thematic and cultural profile, specific for a public service medium. The thesis' results have not confirmed the assumption that the fashion entities with their primarily visual character can't be approached with the same textual and stylistic means on the radio, as they are in the print or online media. It has been demonstrated that the radio editors compensate the non- visual nature with the means such as telling the stories on designers and their creative efforts, analysis of socio-economical context of the fashion industry etc. Besides that, the editors use websites (including podcasts, pictures and video reports) and social networks to complement the sound recording with visual communication. The thesis also includes a case study that compares features about a specific fashion event of a national importance (the Prague Fashion Week of September 2015) on the radio, in the print an online. The case study has proven that the most complex feature on the event is the one by the Modeschau radio show on the Czech Radio's Radio Wave. Powered by TCPDF (www.tcpdf.org)
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A Phenomenon of fashion Blogs
Souralová, Ivona ; Hronová, Tereza (advisor) ; Reifová, Irena (referee)
Diploma thesis Fashion blogs and research on the phenomenon discusses a relatively new phenomenon of personal blogs with a focus on fashion and style. It presents fashion blogs in all their complexity, including the definition, classification, origin and evolution. The second section compares the descriptive way fashion blogs with thematically related fashion magazines and from various perspectives: formal characteristics, work organization, text, picture and graphic elements, audiences, the use of advertising and PR and representation of reality. The practical part is focused on qualitative research fashion blog - by a focus group interview with fashion bloggers and subsequently grounded theory method of analysis examines the various relationships, especially causal, which operate under the studied phenomenon. Through reveals further aspects of the fashion blogging such as motivation, fears, needs, dreams and ambitions of bloggers. The goal is to answer the question of how fashion blogs with its distinctive style and authors presentation define the fashion magazines and propose a basic theory of operation of the medium as yet not explored.
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